In-depth analysis of the global adoption of 238 sub-brands by mobile service providers. Covers global and regional market overviews, segmentation and differentiation, digital sub-brands, and a telecom group case study.
OM032811
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Multi-Brand Strategy: A Shift in Global Service Provider Customer Segmentation – 2023
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Global Mobile Sub-Brand and Digital Brand Tracker by Country – 2023
Data / 19 Sep 2023 / Julia Schindler
This tracker provides an update on the global penetration and adoption of sub-brands and digital brands by mobile network operators in 2023.
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The Analyst Team
Julia Schindler
Follow AnalystPrincipal Analyst, Strategy
Julia is a principal analyst in Omdia’s Service Provider Strategy team, where she analyzes key developments and strategic opportunities in the telecom industry. She leads Omdia’s research on telecom sub-brands and operators’ multi-brand strategies, providing valuable insights into how companies position themselves in competitive markets. Her expertise extends to producing country and company profiles for Germany and Switzerland, along with developing forecasts and data for the World Cellular Information Series and World Broadband Information Series. She joined Ovum, now Omdia, in 2019. Julia holds a master’s degree in marketing and business analysis from the University of Edinburgh in the UK and a bachelor’s degree in international business from Hannover University of Applied Sciences and Arts in Germany.
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