This report provides a snapshot of the applications of IoT in micromobility in the urban mobility industry.
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The Analyst Team

Kavitha Mahendran
Follow AnalystSenior Research Associate
Kavitha provides research and analysis support for various products related to service providers and AI as part of the Research Operations team based in Penang, Malaysia.
Prior to joining Omdia, Kavitha worked as a reporting business analyst at Teleperformance Malaysia, Penang. She was responsible for data-driven analysis of employee key performance index (KPI), sales and revenue visualization, and forecasting. Besides that, Kavitha has been an active part-time tutor focusing on Excel spreadsheets and VBA automation teachings.
Kavitha holds a bachelor’s degree in financial mathematics from Universiti Malaysia Terengganu (UMT), Malaysia.
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John Canali
Follow AnalystPrincipal Analyst, IoT
As part of Omdia's Internet of Things (IoT) practice, John is based in Boston. His specialist areas of coverage include service provider IoT strategies, IoT platforms, IoT product and go-to-market approaches, and key IoT vertical markets, including connected cars.
Prior to joining the Omdia (formerly Ovum) IoT team in 2019, John spent over five years working in product management and product development with AT&T's IoT organization. He provided commercial and market support in areas including connected cars, fleet solutions, smart cities, and smart homes. Before joining AT&T, John was an analyst with Strategy Analytics, focusing on connected car markets, technologies, and opportunities. John holds a Bachelor of Arts in economics from Trinity College in Connecticut and a Master of Science with distinction in international strategy and economics from the University of St Andrews in Scotland.
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Josh Builta
Follow AnalystSenior Director, Enterprise Platforms & Applications
As the senior research director for Enterprise Platforms & Applications at Omdia, Josh Builta leads a talented team of analysts producing valuable insights on artificial intelligence (AI), Internet of Things (IoT), digital workplace, and other enterprise technology markets. In this role, Josh manages the day-to-day operations of these teams and guides their strategic development to ensure they produce a compelling research portfolio that meets the demands of Omdia’s global client base. Using an extensive network of industry contacts, Josh regularly contributes to market intelligence reports and frequently leads consulting projects for high-profile clients. His expertise spans a broad technology spectrum, from hardware components to connectivity technologies and vertical market use cases.
Before Omdia, Josh served as the vice president of product management at Ingenu, formulating the company’s product roadmap and guiding cross-functional teams. From 2010 to 2016, he led IHS Markit’s coverage of the IoT market and guided the launch of the first syndicated intelligence service. Josh’s experience also includes analyst roles with the Department of Defense and Department of Homeland Security, where he directly advised senior government and military officials on national security matters.
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