In the face of a challenging landscape, the manufacturing sector stands at a pivotal juncture. How can end manufacturers achieve more with less, and what is the role of automation and technology vendors? This Omdia Ebook provides invaluable insights to the manufacturing tech community.
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Manufacturing in the Digital Age: Mastering Technology Adoption and Vendor Excellence
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The Analyst Team
Mark Watson
Follow AnalystSenior Director, Manufacturing Technology & Smart Infrastructure
Mark has direct responsibility for the core strategy, personnel, research, analysis, and commercial planning of the Manufacturing Technology and Smart Infrastructure research practices. He oversees an extensive research portfolio that covers Discrete Automation, Electric Motor Systems, Industrial IoT & Sustainability, Physical Security, Critical Communications & Safe Cities, and Smart Building and Energy Infrastructure.
Mark joined the company in August 2005 and has authored many research projects on a variety of industrial electronic component and end-equipment markets. He has also led custom research engagements and strategic consultancy projects for some of the world’s largest technology providers, and has established new syndicated research on emerging and transformative technologies.
Mark is passionate about developing a team of opinionated and inquisitive analysts and providing customers with consistent quality and insightful research that addresses specific industry challenges.
Mark holds a Bachelor of Science (Honors) degree in management science from the University of Wales, Swansea.
Alex West
Follow AnalystSenior Principal Analyst, Industrial IoT
Alex West, senior principal analyst for the manufacturing technology group, leads its coverage of industrial sustainability, including readiness benchmarking, analysis of company sustainability performance, technology impact, and tracking legislation and sustainability start-ups. Alex also examines technology’s impact on the future of work and regularly contributes to Omdia’s Industrial Sustainability Today newsletter.
Over his 20 years as an analyst, covering discrete and process automation and machinery markets, he has helped customers understand the potential of the technology markets and perform voice-of-the-customer analyses. Alex has analyzed competitive environments, business models, technology trends, and end user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England, and is based in Northampton, UK.
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Anna Ahrens
Follow AnalystPrincipal Analyst
As a member of the Industrial IoT, software & communications team, Anna focuses on Industrial IoT. She examines the state of IIoT maturity and trends and transformations in automation approaches, edge and cloud computing, AI, cybersecurity, and predictive maintenance.
Anna joined Omdia in January 2019 and has more than 10 years of experience in the electronic components industry. Her background includes roles in forecasting, market intelligence, business development, and product management for display devices. Anna is based in Frankfurt am Main, Germany.
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