This analyst piece discusses the impact of sluggish economic growth on China's 2022 digital advertising revenue, the driving force behind its growth, and our forecast for 2023.
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China’s online advertising demand dampened by sluggish macroeconomic growth
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Advertising Intelligence Database
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This core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by market and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.
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The Analyst Team
Kia Ling Teoh
Follow AnalystSenior Analyst, Advertising
As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific.
Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.
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