Radical new changes to Unity’s pricing structure have sparked backlash from game developers. What motivated the changes, what went wrong, and will they succeed improve the company’s fortunes? This report examines the evidence.
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Unity’s pricing changes are trying to solve too many problems at once
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The Analyst Team
Liam Deane
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Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Prior to joining Omdia, Liam worked at Irdeto, a digital platform security company and owner of Denuvo, a leading provider of security technology to the games industry, where he advised senior management and product teams on market trends and strategy. Before that, he worked as an analyst covering the video games and broader digital media market at Ovum, one of Omdia’s predecessors. Liam holds a master’s degree in philosophy from UCL, and with a background spanning both analyst research and first-hand industry experience, Liam has a unique blend of experience informing his work analyzing the complex games industry ecosystem.
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