The urge to deliver more innovative value-added services (VAS) that can transform telcos into digital lifestyle providers has become critical. At Network X 2023, this pressing need manifested itself in different presentations and discussion panels, not only driven by telcos interested in the expansion of their VAS portfolio, but also by their entire support ecosystem.
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Network X: Telcos need to match partners’ market readiness to succeed in the digital consumer value-added service (VAS) space
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The Analyst Team
Mariana Zamoszczyk
Follow AnalystPrincipal Analyst, Digital Consumer Operator Strategy Services
As part of Omdia’s Service Providers team, Mariana Zamoszczyk specializes in the evolving digital consumer operator landscape, with expertise in high-growth value-added services beyond traditional communications. Her strategic insights into smart home solutions, cybersecurity, and e-health and well-being help service providers identify market opportunities and develop differentiated go-to-market strategies.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana holds a master’s degree in political economy from the University of Sheffield and a bachelor’s degree in economics from the University of Buenos Aires.
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