A detailed analysis of how telecommunications service providers can navigate and position in the generative AI ecosystem, with strategic advice, examples, and recommendations.
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Telco positioning in the generative AI ecosystem
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The Analyst Team
Eden Zoller
Follow AnalystChief Analyst, Applied AI
Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization, and future trends. Eden’s primary focus is applied AI, specializing in generative AI, AI impacts on consumer services and industry verticals, responsible AI, and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video, and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI ethics at the University of Cambridge. Before her career as an analyst, Eden was a journalist and editor for a string of respected industry publications.
Lian Jye Su
Follow AnalystChief Analyst
Lian Jye is a chief analyst at Omdia, responsible for the orchestration of applied intelligence market research in the Asia & Oceania region. He provides strategic guidance and business intelligence on AI infrastructure, software, and services. Lian Jye is widely quoted in the press and media on various AI- and robotics-related topics including on CNN, the BBC, CNBC, The Straits Times, and Nikkei Asian Review.
Prior to joining Omdia, Lian Jye worked in the research industry for nine years having started as a junior analyst covering cellular telecommunications technologies. In recent years, he has functioned as research director of AI and robotics, leading market intelligence services covering global market development and technological trends in robotics and AI hardware, software, and services. He graduated with a Bachelor of Science degree from the National University of Singapore and a Master of Business Administration from the University of Melbourne.
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