2024's MDR Trends to Watch examines the themes of threat detection and incident response toolset consolidation, drivers of leading and emerging markets, and complementary competition between vendors and service providers.
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The Analyst Team

Adam Etherington
Follow AnalystPractice Leader, Cybersecurity
Adam is part of Omdia’s global Digital Enterprise Services practice. He leads international research, advisory, and analysis for cybersecurity and cloud B2B services. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.
Adam joined Omdia in 2020, bringing more than two decades of experience as an executive at some of the world’s largest telecoms and IT services vendors. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, he was awarded the 2021 Brookes Medal for outstanding academic achievement.

Jonathan Ong
Follow AnalystSenior Analyst, Cybersecurity
Jonathan Ong supports Omdia’s Managed Security Services, focusing on managed detection & response (MDR). He covers the analysis of security providers and their offerings, along with trend analysis to bring you what’s hot and what’s passé, with a spotlight on the APAC region.
Jonathan was previously a cybersecurity analyst at a forex trading company and consulted at a boutique firm specializing in cybersecurity frameworks. He brings a business-led approach to security through experiences at a programmatic marketing MNC and a fintech startup group. Jonathan studied at the University of Illinois Urbana-Champaign in Champaign, Illinois and Tsinghua University in Beijing, China. He holds a bachelor’s degree in economics.
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