Adam Etherington

Principal Analyst, Digital Enterprise Services

Adam is part of Omdia’s Digital Enterprise Services practice, within the Global Service provider Enterprise and Wholesale Team. He covers telecommunications service providers, consulting, systems integrators, and managed services across cloud, cybersecurity, and emerging B2B managed services.

Adam joined Omdia in 2020, having spent more than two decades at some of the world’s largest telecoms and IT services vendors performing various roles across; strategic consulting, corporate strategy, business planning, market intelligence, product management, business development, IT solutions architecture, and managed services operations.

He is passionate about bringing clear insights to help enterprises and service providers understand and leverage business outcomes enabled by information technology.