Omdia data shows that in 2023 the total value of TV & video revenue reached $597bn, with the top 10 countries accounting for 76.9% of global revenue. The US is the biggest contributor at $262bn.
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Top 10 markets dominate global revenue, but progress elsewhere points to a business in good health
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Pay-TV & Online Video Report: Global – 2023
Report / 21 Jun 2023 / Adam Thomas
The global online video subscription total continues to grow, increasing from 1.33 billion at end-2021 to 1.52 billion at end-2022, up 14.8%. Meanwhile, global pay-TV subscriptions declined by 1.2% in 2022, from 1.08 billion to 1.07 billion.
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Multisubscription TV & Video Forecast Report: 2015–28
Report / 25 Aug 2023 / Adam Thomas
This report analyzes crossover between the traditional TV sector and OTT online video. This new version of the research extends the geographic coverage to 20 countries.
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Pay-TV operators are starting to claw back some of the power they lost to the video streamers
Analyst Opinion / 15 Dec 2023 / Adam Thomas
As the online video business implements a series of measures to address its financial frailties, so the reasons for subscribing to streaming services, rather than classic pay TV, start to become a little less obvious. One such reason is cost.
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The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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