Netflix has announced that it would be shuttering its Basic tier, the lowest priced advertising free plan, in the UK and Canada in the second quarter of 2024 with additional markets likely to follow later in the year if successful.
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Netflix establishes a new future for streaming subscriptions by phasing out its Basic tier
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The Analyst Team
Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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