In this opinion, we discuss Amdocs questioning of easy "plug and play" for FWA. Behind much of telcos’ 5G FWA marketing is the fact that “plug and play” installation is easy to set up in the home. Not so, claims Amdocs head of Home OS, Amir Lapid. He says FWA can create a lot of technical challenges for customers while onboarding and consuming the service.
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5G FWA installation is not as simple as “plug and play”, and customer care adds complexity
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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