Upon its release, Vision Pro has already succeeded where competitors have struggled, getting 15 major media partners to develop specialist apps for Apple’s “spatial computing” environment, but without two of the biggest names.
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Apple Vision Pro has many key media apps, but Netflix and YouTube are notable absentees
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Apple’s Vision Pro headset brings content to the table to give VR much-needed support
News Analysis / 07 Jun 2023 / David Tett
After weeks and months of speculation, Apple has finally unveiled its $3,499 mixed-reality headset—the Vision Pro. Notably, the unveiling showcased its hardware, innovation, content, and the ecosystem that will support it going forward.
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Vision Pro, Apple's long-awaited AR/VR headset, is finally unveiled at WWDC23
Analyst Opinion / 06 Jun 2023 / George Jijiashvili
At its WWDC event on 5 June 2023, Apple unveiled its much-anticipated Vision Pro AR/VR headset. Omdia’s initial analysis is provided in this report.
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The Analyst Team
David Tett
Follow AnalystPrincipal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
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