This report analyzes the importance for telcos to develop well-designed and engaging applications for the home. It includes six service provider case studies and four vendor viewpoint case studies. This report is published in Omdia’s Telco Consumer Engagement Strategies Intelligence Service, but is available in other Intelligence Services on a complimentary basis.
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Telco Best Practice for Driving Greater Engagement on Home Broadband Apps
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The Analyst Team
Michael Philpott
Follow AnalystSenior Research Director, Service Provider Consumer & Markets
With 25 years of experience in the telecommunications and digital media markets, Michael Philpott is Omdia's leading analyst in the connected home area. As Research Director for service provider consumer, he delivers thought leadership to Omdia’s clients on digital home go-to-market strategy.
At Omdia, Michael produces reports, case studies, and forecasts in the areas of smart home, smart Wi-Fi and connected home, and broadband access strategy. He joined Omdia (formerly Ovum) in 2000 as a consultant in the networks and Infrastructure team, before moving to the analyst side of the business establishing and leading Ovum’s broadband, telco media, and smart home analyst services.
Before joining Omdia, he worked at BT’s research and development (R&D) laboratory, Adastral Park, designing xDSL and fibre optic access networks.
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