This insight piece highlights the use cases for GenAI in the IAA area. GenAI represents a significant leap forward for IAA technology and adds a dynamic and adaptive layer to the fight against attacks.
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GenAI in identity—what are the use cases?
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2024 Trends to Watch: Identity, Authentication, Access
Report / 15 Nov 2023 / Don Tait
This Trends to Watch report highlights three key areas within IAA in which Omdia forecasts significant movement in 2024. These are generative AI in identity, Microsoft in identity, and identity orchestration.
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The Analyst Team
Don Tait
Follow AnalystSenior Analyst, Identity, Authentication, Access
Don is Omdia’s Senior Analyst for the cybersecurity team, bringing more than 20 years of research, consulting, and insights experience to his role as a lead analyst in the area of identity, authentication, and access.
Don has provided analyses on smart cards, payment and banking cards, near-field communications (NFC), and contactless credentials. He has presented the findings from his reports at many events and has written feature articles on his areas of expertise for leading journals and publications. Prior to joining Omdia, Don was a telecoms research analyst at Frost & Sullivan, responsible for the firm's broadband services subscription. He was also a marketing consultant at MSI Reports Limited, where he wrote industrial, healthcare, and telecommunications reports. Don has a Bachelor of Arts (Hons.) in business studies from Edinburgh Napier University in Scotland. He is based in the UK.
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