This forecast explores the total addressable market and growth potential across different product categories, including UEM and managed mobility services, employee engagement and HCM technologies, and mobile security solutions that are integral to flexible work styles.
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Hybrid Work Security and Management – 2022–27
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Adam Holtby
Follow AnalystPrincipal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.
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Naga Sukumar Gattu
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Naga Sukumar Gattu is an Analyst, supporting the IT market models team and primarily deals with data modeling and forecasting, market sizing of IT spending, and tracking industry trends. His research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.
Sukumar specializes in IT spending, budget prediction, and market forecasting. His research includes market sizing, trend analysis, forecasting, vendor analysis, and rankings for the technology spending market. Sukumar also supports database management of premium tools and the primary research and consulting projects of Omdia. Before joining Omdia, formerly Ovum, in 2013, he worked as an associate analyst at GlobalData, where he worked in market research and business intelligence. Sukumar holds a master’s degree in business administration, specializing in marketing and finance, from Osmania University in Hyderabad, India, and a bachelor’s degree in mathematics from Kakatiya University in Telangana, India.
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Adam Shafi Baig
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Adam Shafi Baig, a senior analyst at Omdia, supports the IT market models team. He primarily deals with different forecasting models, market sizing for IT spending, and tracking industry trends. His work helps with understanding future spend in IT budgets.
Adam previously worked with GlobalData and ARi. He has experience in data modelling, top-down and bottom-up approach forecast models, industry analysis, and product analysis. He completed his PGDM at Vishwa Vishwani School of Business and holds a Bachelor of Technology from Jawaharlal Nehru Technological University, Kakinada.
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Balaji Maadugula
Follow AnalystAssociate Analyst, Enterprise Technology
As an associate analyst in Omdia’s IT Data Tools & Insights team, Balaji primarily works on the IT Services Contracts Analytics tool. He focuses on tracking IT contracts of major IT vendors in various geographies across the globe. Balaji also works on the Enterprise AI Contracts Database tool, which focuses on new AI developments across various industry verticals. Balaji has also supported the team on the Banking Software Contracts Analytics tool. Balaji holds a master’s degree in business administration and a bachelor’s degree in commerce from Osmania University, Hyderabad.
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