At 2024's Black Hat Asia event, we heard about increasing regulation and fines, ransomware attacks, securing devices in critical infrastructure, MDR's growth in APAC, and the need to reduce complexity in the security stack.
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The Analyst Team

Jonathan Ong
Follow AnalystSenior Analyst, Cybersecurity
Jonathan Ong supports Omdia’s Managed Security Services, focusing on managed detection & response (MDR). He covers the analysis of security providers and their offerings, along with trend analysis to bring you what’s hot and what’s passé, with a spotlight on the APAC region.
Jonathan was previously a cybersecurity analyst at a forex trading company and consulted at a boutique firm specializing in cybersecurity frameworks. He brings a business-led approach to security through experiences at a programmatic marketing MNC and a fintech startup group. Jonathan studied at the University of Illinois Urbana-Champaign in Champaign, Illinois and Tsinghua University in Beijing, China. He holds a bachelor’s degree in economics.
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Maxine Holt
Follow AnalystVice President, Enterprise & Channel Research
Maxine Holt leads the Enterprise & Channel research group incorporating Omdia cybersecurity, cloud and data center, platforms and applications (including AI, IoT, and digital workplace), and Canalys Channels research. Maxine has spent her entire career in the technology industry, and her team delivers a comprehensive research program to support vendor, channel, and enterprise clients. Maxine also leads the Omdia Analyst Summit at the high-profile Black Hat series of events.
Maxine has spent her entire career as an IT and security professional and has been at Omdia since 2018. She is the lead architect of the Omdia Cybersecurity Ecosystem. Maxine built her in-depth cybersecurity expertise initially at the Information Security Forum (ISF), developing thought-leading security research for ISF members. Prior to ISF, Maxine spent 15 years in technology research at Ovum, starting her career as a software developer in the financial services industry and working in consulting for the financial services and internet sectors. Maxine was named the IIAR Industry Analyst of the Year, EMEA, 2023 and is a regular speaker at events, also contributing thought-leading content to high-profile publications in cybersecurity and technology. More Content By Maxine Holt
Hollie Hennessy
Follow AnalystOT/IoT Cybersecurity Lead
Hollie provides insight into the fascinating and fast-moving domain of OT and IoT cybersecurity, covering both cybersecurity and product security across automotive, medical, embedded, and industrial.
Hollie has a range of experience in research. She began her career in the legal sector, writing and researching for expert witness reports on the labor market. She then moved into product testing, with a consumer protection focus. In this role, she was responsible for managing comparative tests of various technology and IoT products, as well as regular testing and investigative work into the security of these devices.

Adam Etherington
Follow AnalystPractice Leader, Cybersecurity
Adam is part of Omdia’s global Digital Enterprise Services practice. He leads international research, advisory, and analysis for cybersecurity and cloud B2B services. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.
Adam joined Omdia in 2020, bringing more than two decades of experience as an executive at some of the world’s largest telecoms and IT services vendors. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, he was awarded the 2021 Brookes Medal for outstanding academic achievement.
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