Gigabit broadband speeds are becoming more widespread, as consumers expect reliable broadband service and view gigabit service as a sign of a superior network. This report examines gigabit network options, go-to-market strategies, and potential ROI.
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Consumer Broadband Subscription and Revenue Forecast: 2023–28
Data / 11 Jun 2024 / Alzbeta Fellenbaum
This report provides in-depth market forecasts for the fixed consumer broadband market in 67 countries and eight regions. Data includes subscriptions and revenue by technology, broadband speeds, average download speed, and FMC bundles.
Total Internet Users Forecast: 2023–28
Data / 13 Jun 2024 / Alzbeta Fellenbaum
This forecast provides a view of the connected population, including a breakdown of mobile-only versus fixed broadband, and a breakdown of population by fixed and mobile technology and fixed broadband populations and households by speed.
Mobile & Broadband Pricing Tracker – 1H24
Data / 11 Jul 2024 / Nicole McCormick
Average mobile consumer plan tariffs have remained stable in the year to 2Q24. 4G/5G plan prices only decreased from $33.72 in 2Q23 (Omdia's top 20 Tier 1 markets), to $33.63 in 2Q24, as advertised tariffs held steady. However, that does not mean that competition is abating.
Fixed Broadband and Bundling Pricing Analysis – 1H24
Report / 23 Aug 2024 / Nicole McCormick
Broadband operators push upload speed boosters and low latency guarantees to stimulate incremental revenues from consumers.
5G FWA Go-to-market Strategies – 2024
Annual Report / 03 Sep 2024 / Nicole McCormick
This report examines a cross-section of diverse 5G FWA go-to-market strategies and use cases, such as a lower-cost option for converged SPs to extend their broadband reach or a route into fixed and bundled offering for mobile-only players, drawing mainly on Omdia’s Mobile & Broadband Pricing Tracker and Total Fixed Broadband Subscription and Revenue Forecast, as well as operator and vendor discussions; operator financial reports; and operator websites for go-to-market strategies and pricing innovations.
The Analyst Team

Alzbeta Fellenbaum
Follow AnalystPractice Leader, Service Provider - Consumer
Alzbeta Fellenbaum is the Practice Leader for Omdia’s Service Provider – Consumer research covering consumer broadband data and bundling trends as well as monetization strategies for telco digital retail services.
Alzbeta has over a decade of experience in the telecoms sector, delivering strategic research and consulting projects such as the Broadband Coverage in Europe project for the European Commission. Previously, Alzbeta was a principal analyst and research manager at IHS Markit and a member of the service providers and platforms team. Prior to joining IHS Markit in 2012, Alzbeta was an audience research and market insights coordinator for Radio Free Europe/Radio Liberty in Prague, Czech Republic. Alzbeta holds a Master of Arts in international relations and American studies from Charles University in Prague and has studied at the University of Miami and Georgetown University.
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