2025 Trends to Watch: Managed Security Services

Jonathan Ong

Senior Analyst, Cybersecurity

Jonathan Ong supports Omdia’s Managed Security Services, focusing on managed detection & response (MDR). He covers the analysis of security providers and their offerings, along with trend analysis to bring you what’s hot and what’s passé, with a spotlight on the APAC region.

Jonathan was previously a cybersecurity analyst at a forex trading company and consulted at a boutique firm specializing in cybersecurity frameworks. He brings a business-led approach to security through experiences at a programmatic marketing MNC and a fintech startup group. Jonathan studied at the University of Illinois Urbana-Champaign in Champaign, Illinois and Tsinghua University in Beijing, China. He holds a bachelor’s degree in economics.

Adam Etherington

Practice Leader, Cybersecurity

Adam is part of Omdia’s global Digital Enterprise Services practice. He leads international research, advisory, and analysis for cybersecurity and cloud B2B services. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.

Adam joined Omdia in 2020, bringing more than two decades of experience as an executive at some of the world’s largest telecoms and IT services vendors. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, he was awarded the 2021 Brookes Medal for outstanding academic achievement.

Hollie Hennessy

OT/IoT Cybersecurity Lead

Hollie provides insight into the fascinating and fast-moving domain of OT and IoT cybersecurity, covering both cybersecurity and product security across automotive, medical, embedded, and industrial.

Hollie has a range of experience in research. She began her career in the legal sector, writing and researching for expert witness reports on the labor market. She then moved into product testing, with a consumer protection focus. In this role, she was responsible for managing comparative tests of various technology and IoT products, as well as regular testing and investigative work into the security of these devices.

She has published articles in Which?, produced by the UK’s largest consumer organization and one of the country’s largest subscription magazines, Computing, and regularly provides expertise for news announcements and reports. She is also a regular speaker at industry security events, as well as specialised events in the OT and IoT cybersecurity space. She has a particular interest in regulation and standards, supporting numerous research projects on the topic, ranging from consumer device testing and labelling, 5G security standards, OT security regulation, and automotive cybersecurity regulation.