This Trends to Watch report highlights three key areas within IAA in which Omdia forecasts significant movement in 2025. These are non-human identities, identity detection and response, and identity verification.
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2025 Trends to Watch: Identity, Authentication, Access
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2024 Trends to Watch: Identity, Authentication, Access
Report / 15 Nov 2023 / Don Tait
This Trends to Watch report highlights three key areas within IAA in which Omdia forecasts significant movement in 2024. These are generative AI in identity, Microsoft in identity, and identity orchestration.
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The Analyst Team
Don Tait
Follow AnalystSenior Analyst, Identity, Authentication, Access
Don is Omdia’s Senior Analyst for the cybersecurity team, bringing more than 20 years of research, consulting, and insights experience to his role as a lead analyst in the area of identity, authentication, and access.
Don has provided analyses on smart cards, payment and banking cards, near-field communications (NFC), and contactless credentials. He has presented the findings from his reports at many events and has written feature articles on his areas of expertise for leading journals and publications. Prior to joining Omdia, Don was a telecoms research analyst at Frost & Sullivan, responsible for the firm's broadband services subscription. He was also a marketing consultant at MSI Reports Limited, where he wrote industrial, healthcare, and telecommunications reports. Don has a Bachelor of Arts (Hons.) in business studies from Edinburgh Napier University in Scotland. He is based in the UK.
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Rik Turner
Follow AnalystChief Analyst, Cybersecurity
Rik Turner is a chief analyst in Omdia’s cybersecurity team, covering emerging cybersecurity technology trends across all the areas the team researches.
Rik has also worked in Omdia’s financial services technology team, with a specialization in capital markets technology. Prior to joining Informa, he worked as an IT journalist, specializing in networking and security. He was also a foreign correspondent in Brazil, where he worked, among others, for the Financial Times and The Economist.
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