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TV & Video Industry Developments Impact Brief – October 2024

Report 28 Oct 2024 Rob Moyser Tony Gunnarsson

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The TV & Video Industry Developments Impact Brief offers analysis of key events shaping the global pay-TV and online video markets, including mergers and acquisitions, product innovations, service launches, and strategic changes.

• Global

– Netflix achieves record revenue and subscriber growth while shifting focus to engagement metrics

• Europe

– O2 updates its streaming service to gain greater traction in the German telco market

• Latin America & the Caribbean

– Netflix faced a small decline in 3Q in Latin America as new results are announced

– Prime Video will launch its ad-supported tier in Brazil in 2025

• Oceania, Eastern & South-Eastern Asia

– Amazon to launch ads on Prime in India

– HBO Go to rebrand as Max in November 2024

– Sky Network TV will face a satellite migration challenge in 2025

• Africa

– StarSat pursues legal action against ICASA over shutdown

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The Analyst Team

Rob Moyser

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Senior Analyst, TV & Online Video

Rob covers the television market in Western Europe, tracking key developments in the pay-TV and free-TV industries from cable, satellite, terrestrial, and telco perspectives. His work also focuses on cross-platform TV viewing time in the US and Europe.

Rob holds a Bachelor of Arts (Hons.) in history from Anglia Ruskin University in Cambridge, England.

Tony Gunnarsson

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Principal Analyst, TV, Video & Advertising

As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.

His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.

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TV & Video Industry Developments Impact Brief – October 2024

TV & Video Industry Developments Impact Brief ‒ January 2026

TV & Video Industry Developments Impact Brief – December 2025

TV & Video Industry Developments Impact Brief – November 2025

The Analyst Team

Rob Moyser

Tony Gunnarsson

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TV & Video Industry Developments Impact Brief – October 2024

TV & Video Industry Developments Impact Brief ‒ January 2026

TV & Video Industry Developments Impact Brief – December 2025

TV & Video Industry Developments Impact Brief – November 2025

The Analyst Team

Rob Moyser

Tony Gunnarsson

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Topics Show all

Companies Show all

Geographies Show all

Americas Show all

Asia & Oceania Show all

Middle East & Africa Show all

Europe Show all

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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing. Omdia Recommends

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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.

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