This report provides an overview of the online video landscape in sub-Saharan Africa with a focus on Showmax’s future growth forecasts and operating strategies and the challenges it faces in the region.
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Analyst Opinion / 31 Jan 2024 / Samuel Nkwam
Showmax, the OTT streamer created by MultiChoice Group in 2015, has relaunched with a brand-new look, new app, and entirely new product suite. Omdia takes a closer look at the details of the relaunch and the wider implications on the online video market in sub-Saharan Africa.
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This report analyzes TV and online video trends in sub-Saharan Africa in 2025. Market operators will need to cut costs and explore alternative revenue models, and inflation will continue to shape the pricing of pay-TV and OTT platforms.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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