This report highlights key movie industry trends for 2025 including legacy sequels, use of AI in film scheduling, and cinema exhibitors opening up to distribution.
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2025 Trends to Watch: Cinema & Movies
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Total box office accrued over the critical opening weekend remains below pre-pandemic highs. This report analyzes key themes at the box office and adjacent windows in 2024 to date.
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Has 2023 toppled the movie franchise model?
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For the first time in 25 years, the top three movies at the box office in the year to date are all original content. Is the global appeal of movie franchises actively waning, or is Hollywood about to start exploring new cinematic universes?
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The Analyst Team
Charlotte Jones
Follow AnalystSenior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema.
Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Charlotte provides detailed analysis on evolving film industry trends alongside her work on theatrical market forecasts. She is also responsible for Cinema Intelligence, the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at key industry events as well as leading voice on industry webinars.
Prior to her focus on cinema and movies, Charlotte also gained expertise across the value chain from the TV, sports, and sponsorship sectors.
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