A robust slate in cinemas in 2023, particularly over the summer, including the “Barbenheimer” phenomenon, drove a rebound in box office revenue and extended the buzz and increased value into home entertainment windows of the top titles.
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US Movies: Theatrical, TVOD, and SVOD Windowing Strategies in 2023
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Exploring new synergies for movies in the windows ecosystem
Report / 29 Jul 2022 / Charlotte Jones
Optimal release strategies will need to balance these new windowing pressures against potential losses from transactional revenue (both cinemas and home entertainment) following further opportunities for innovation across the value chain.
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2022 Trends to Watch: Movies in the New Windows Chronology
Report / 25 Nov 2021 / Charlotte Jones
Consumer spend on movies will hit a record $77 billion in 2022 as cinemas return to near full capacity and the impact of COVID-19 wanes. Streaming and theatrical grows increasingly symbiotic through a number of key movie trends in 2022.
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Cross-Sector Windows: The Market Impact of Hybrid Theatrical Models
Report / 29 Jun 2021 / Charlotte Jones
This report provides an overview of several new theatrical hybrid release models and reviews the release strategies of major US studios alongside scenarios for potential cannibalization by business model.
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Consumers and Movie Windows – US
Report / 22 Feb 2021
This report analyzes the role of new release movies in driving online transactional and subscription revenues as cinemas are not expected to bounce back to pre-COVID-19 levels this year.
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The Analyst Team
Charlotte Jones
Follow AnalystSenior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema.
Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Charlotte provides detailed analysis on evolving film industry trends alongside her work on theatrical market forecasts. She is also responsible for Cinema Intelligence, the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at key industry events as well as leading voice on industry webinars.
Prior to her focus on cinema and movies, Charlotte also gained expertise across the value chain from the TV, sports, and sponsorship sectors.
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Tim Westcott
Follow AnalystPractice Lead, Digital Content & Channels
Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
Tim joined Omdia’s predecessor company Screen Digest in 2004, where his areas of focus included TV production, animation, sports rights, and public broadcasting. He has also edited more than 100 editions of the monthly Media and Technology Digest (formerly Screen Digest). Before that, Tim worked at the European Audiovisual Observatory in Strasbourg, France, and in a variety of journalism roles, including the Financial Times Group, EMAP (now Ascential), and Television Business International. Tim holds a Master of Arts (Hons.) degree in English literature from Trinity College, Cambridge. He holds dual UK and French nationality and is based in London.
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