A detailed analysis of the key findings from Omdia’s 2024 AI Market Maturity Survey, with a focus on budget and ROI trends and strategies.
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2024 AI Market Maturity Survey Analysis: Budgets and ROI
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AI Market Maturity 2024 Survey: Data Tool
Survey / 05 Oct 2024 / Eden Zoller
2024 iteration of Omdia's annual AI Market Maturity Survey, data tool. The survey covers deployment strategies, use cases, budget trends, and attitudes towards AI governance.
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The Analyst Team
Eden Zoller
Follow AnalystChief Analyst, Applied AI
Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization, and future trends. Eden’s primary focus is applied AI, specializing in generative AI, AI impacts on consumer services and industry verticals, responsible AI, and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video, and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI ethics at the University of Cambridge. Before her career as an analyst, Eden was a journalist and editor for a string of respected industry publications.
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