This Trends to Watch report highlights key trends in the consumer communications and messaging space, including the impact of Apple enabling RCS on A2P SMS and business messaging on messaging apps, the future of business messaging, and how messaging apps are diversifying revenue streams.
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2025 Trends to Watch: Consumer Communications Apps and Services
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RCS User, Traffic, and Revenue Forecast: 2024–29
Data / 10 Sep 2024 / Charlotte Palfrey
This forecast contains RCS installed base, traffic volumes, and revenue split by A2P and P2P for 67 countries between 2023 and 2029. This edition of the forecast features an updated model to more accurately reflect the state of the RCS market.
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2024 Digital Consumer Insights: Advanced Communications & Messaging
Survey / 18 Sep 2024 / Pamela Clark-Dickson
Analysis tool for Omdia's Digital Consumer Insights 2024 survey, which asked 20,000 consumers across 20 countries on topics such as 5G, fixed broadband, online video, smart home, and other digital services. This tool focuses on the questions related to communication and messaging.
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Messaging Apps User, Traffic, and Revenue Forecast: 2024–29
Data / 18 Oct 2024 / Pamela Clark-Dickson
This forecast predicts growth trends in service revenues and ARPU, mobile and fixed registered users, monthly active users, and annual messaging traffic (text, picture, and video, and business messaging), in eight regions and 67 countries.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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