This report analyzes trends in Omdia’s 2024 DCI: Digital Consumer Services survey, including telcos’ bundling of VAS with their own communication services. It looks beyond bundling of OTT video services to home security and GenAI.
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Digital Consumer Insights 2024 – Telco VAS Bundling, Home Security, and GenAI
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2024 Digital Consumer Insights: Digital Consumer Services
Survey / 19 Sep 2024 / Michael Philpott
Analysis tool for Omdia's Digital Consumer Insights 2024 survey, which asked 20,000 consumers across 20 countries on topics such as 5G, fixed broadband, online video, smart home, and other digital services. This tool focuses on the questions related to digital consumer services.
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The Analyst Team
Pål Karlsen
Follow AnalystSenior Analyst, Emerging Consumer Services
Pål Karlsen works in the Service Provider Consumer team at Omdia. He focuses on consumer opportunities for telecommunications companies in compatible areas such as gaming, financial services, and sustainability. He also specializes in advanced messaging, 5G/fixed broadband pricing, and bundling. Before working with telecommunications, he worked with various building technologies, focusing on how sustainability benefits and incentives affect and influence the markets.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
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