Hybrid Workplace Technology Forecast, 2023–28

Adam Holtby

Principal Analyst, Workplace Transformation

Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.

Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

Phaninder Pasham

Analyst

Phaninder is an analyst in Omdia’s IT tools and insight team, where he manages the company research team and works on IT market models. He carries out financial and strategic SWOT analyses of companies, considering operational, financial, and strategic metrics across healthcare; banking, financial services, and insurance; technology, media, and telecoms; transportation and logistics; and manufacturing.

Phaninder joined Omdia (formerly Ovum) in 2018 and has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research using both qualitative and quantitative data. He prepares insightful and intensive reports on companies, providing vital information for business and strategic planning, investment opportunities, competitor benchmarking, and marketing. 

Phaninder previously worked as an analyst at Global Data PLC, where he performed secondary research, company profiling, financial analysis, and SWOT reports of companies. In 2019, he won an Omdia award for going the extra mile to deliver projects on time. Phaninder has a postgraduate diploma in banking, insurance, and finance.  

Adam Shafi Baig

Senior Analyst, Enterprise Technology

Adam Shafi Baig, a senior analyst at Omdia, supports the IT market models team. He primarily deals with different forecasting models, market sizing for IT spending, and tracking industry trends. His work helps with understanding future spend in IT budgets.

Adam previously worked with GlobalData and ARi. He has experience in data modelling, top-down and bottom-up approach forecast models, industry analysis, and product analysis. He completed his PGDM at Vishwa Vishwani School of Business and holds a Bachelor of Technology from Jawaharlal Nehru Technological University, Kakinada.

Mahima Y.

Associate Analyst

Mahima is involved in conducting financial and strategic SWOT analyses of companies, comprising operational, financial, and strategic metrics across different industry verticals including banking, financial services, and insurance (BFSI); transportation and logistics; energy utilities; technology, media, and telecoms (TMT); and manufacturing.

Mahima is an associate analyst in Omdia’s Company Research team, having joined the company in 2021. She has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research techniques using both qualitative and quantitative lines. Previously, Mahima worked as an associate analyst at GlobalData Plc. She has an experience of more than two years in market research. Mahima has a Post-graduate Diploma in management (PGDM) in finance from Siva Sivani Institute of Management, Hyderabad.

Balaji Maadugula

Associate Analyst, Enterprise Technology

As an associate analyst in Omdia’s IT Data Tools & Insights team, Balaji primarily works on the IT Services Contracts Analytics tool. He focuses on tracking IT contracts of major IT vendors in various geographies across the globe. Balaji also works on the Enterprise AI Contracts Database tool, which focuses on new AI developments across various industry verticals. Balaji has also supported the team on the Banking Software Contracts Analytics tool. Balaji holds a master’s degree in business administration and a bachelor’s degree in commerce from Osmania University, Hyderabad.