This is Omdia's new view of the quantitative tariff data from the Mobile Broadband & Pricing Tracker, including 5G plan tariffs and per megabyte mobile pricing. It should be viewed alongside the accompanying more qualitative excel version, below.
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Mobile and Broadband Pricing Tracker
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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Pål Karlsen
Follow AnalystSenior Analyst, Emerging Consumer Services
Pål Karlsen works in the Service Provider Consumer team at Omdia. He focuses on consumer opportunities for telecommunications companies in compatible areas such as gaming, financial services, and sustainability. He also specializes in advanced messaging, 5G/fixed broadband pricing, and bundling. Before working with telecommunications, he worked with various building technologies, focusing on how sustainability benefits and incentives affect and influence the markets.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
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Xin Yu Lee
Follow AnalystSenior Research Associate, Service Providers and Markets
Xin Yu focuses on the service provider market pillar, providing invaluable insights and up-to-date information through secondary research. Dedicated to staying updated, Xin Yu delivers relevant data to inform and guide audiences with their decision-making processes.
Xin Yu joined Omdia as a senior research associate in May 2023. She graduated with a bachelor’s degree in actuarial science, preparing her with knowledge of the insurance, finance, and mathematics industries. She is currently pursuing her Master of Science in statistics. She has experience working with several companies, including Nielsen as a data processing specialist, Dell as an analyst of logistics department, and Mforce as a spare part purchasing executive.
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