Artificial intelligence is a key industry topic as vendors vie for positioning in a crowded market, with huge sums being invested. The response from consumers has been muted, with AI features are far down the list of purchase drivers.
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AI is a key part of vendors’ plans, but consumers are yet to embrace it, as subscriptions arrive
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Consumer Research - Devices Media and Usage Database
Data / 03 Jun 2025 / Max Signorelli
Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, gaming and sports, and other services.
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The Analyst Team
David Tett
Follow AnalystPrincipal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
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