This case study shows how human-first AI is driving Telefónica’s B2B growth.
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Human-First AI: A Key Driver of Telefónica’s B2B Growth Engine
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The Analyst Team
Roz Roseboro
Follow AnalystSenior Principal Analyst
Roz covers CSP operations and IT, focusing on telco AI and analytics. She has over 20 years of experience in market research, marketing, and product management. Her research explores the application of AI in network and OSS/BSS domains, the use of analytics to improve CSP operations, and the associated professional services provided to CSPs by their technology partners.
Roz joined Omdia in 2022 following analyst positions at Heavy Reading, Analysys Mason, OSS Observer, and RHK. Previously, she worked at Motorola on IT product development and radio and mobile phone product management. Roz holds a Bachelor of Arts in English from the University of Massachusetts, Amherst, an MBA in marketing, management, and international business from the J.L. Kellogg Graduate School of Management at Northwestern University, and a Master of Fine Arts in creative writing from Northern Michigan University. She is based in Michigan.
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Camille Mendler
Follow AnalystResearch Director, Telco B2B
Camille Mendler has more than 25 years' multi-disciplinary experience in the digital economy and a global remit to anticipate key shifts in B2B demand patterns with a current focus on how 5G is disrupting enterprise ecosystems.
Her consultancy projects solve go-to-market challenges: identifying buyer segments, creating effective value propositions, and determining sales channel mix. Areas of expertise include managed and professional services, cloud and SaaS, and private networks.
During her tenure at Omdia, Camille has launched SoHo and SME and Enterprise Verticals intelligence services. She serves as a judge for the GSMA’s GLOMO Awards and TM Forum’s Excellence Awards.
Camille has advised organizations including the International Telecommunications Union, Open Society Foundations and World Bank. She has also worked as a telecom contract negotiator, expert witness in dark fiber matters, and technology journalist.
Camille won a research fellowship in Russian Area Studies from Georgetown University and holds a bachelor’s degree in journalism and Russian from Northwestern University.
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