Database detailing vendor revenue and segmentation of the video advertising technology landscape. Actuals for full-year 2024 and forecasts to 2029.
OM129394
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Video Advertising Technology Market Landscape – 2025 Database
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
DOJ Forces Google’s Hand in Ad Tech Monopoly Case: An assessment of market impacts
Report / 02 May 2025 / Matthew Bailey
This report assesses the DOJ’s finding of Google’s monopolistic supply-side ad tech position, its impact on Google and its current strategic focus, and current and future ad tech market dynamics and digital media consumption patterns.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Thomas Thomson
Follow AnalystSenior Analyst, Video Technology
Thomas Thomson is a senior video technology analyst who delivers syndicated research reports and custom projects for the global content fulfillment and content distribution markets—the video workflow. Thomas supports a diverse range of clients, including telcos and video supply chain software and hardware vendors as well as service providers.
Prior to this role, he was a TV analyst at Enders Analysis, focusing on audience trends and regulations. He studied at the University of St Andrews, gaining a Master of Arts in history. He then continued at Imperial College Business School, gaining a Master of Science in management.
More Content By Thomas Thomson
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
More Content By Matthew BaileyBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.