This report assesses the DOJ’s finding of Google’s monopolistic supply-side ad tech position, its impact on Google and its current strategic focus, and current and future ad tech market dynamics and digital media consumption patterns.
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DOJ Forces Google’s Hand in Ad Tech Monopoly Case: An assessment of market impacts
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The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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Thomas Thomson
Follow AnalystSenior Analyst, Video Technology
Thomas Thomson is a senior video technology analyst who delivers syndicated research reports and custom projects for the global content fulfillment and content distribution markets—the video workflow. Thomas supports a diverse range of clients, including telcos and video supply chain software and hardware vendors as well as service providers.
Prior to this role, he was a TV analyst at Enders Analysis, focusing on audience trends and regulations. He studied at the University of St Andrews, gaining a Master of Arts in history. He then continued at Imperial College Business School, gaining a Master of Science in management.
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