Retail media refers to digital advertising operated by retailers, who publish ads on their platforms or third-party sites. It includes first-party shopper data and excludes in-store and out-of-home ads. Omdia's advertising intelligence team has created this global forecast of this emerging market segment.
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Online Retail Media Advertising Forecast
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Online Retail Media Advertising Forecast
Data / 08 Aug 2024 / Matthew Bailey
Retail media refers to digital advertising operated by retailers, who publish ads on their platforms or third-party sites. It includes first-party shopper data and excludes in-store and out-of-home ads. Omdia's advertising intelligence team has created this global forecast of this emerging market segment.
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The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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