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This is the latest iteration of Omdia's tracker, looking at the shortcut buttons found on Smart TV remotes. Benefiting both video services and vendors, these buttons have become a key way consumers access content.
See also: Smart TV Remote Partnerships Tracker –1H25 Analysis
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Data / 06 Feb 2026 / Max Signorelli
This dashboard includes responses to inquiries about service usage habits across devices, their impact on various quality measures and user experience ratings, and mobile video usage behaviors. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
Principal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
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