Key analysis of how the online video market across the Middle East and North Africa performed in Ramadan in 2025, looking at the markets and operators who had the greatest success and the strategies to replicate in 2026.
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Ramadan Report Card – 2025
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Ramadan Report Card – 2024
Report / 25 Apr 2024 / Daoud Jackson
Ramadan remains a pivotal period for the media and entertainment industry in the Middle East and North Africa. This report analyzes OTT provider key users, subscribers, and download data for MENA in 2024, with key insights for Ramadan 2025.
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China’s role in MENA OTT video landscape will likely continue to grow
Analyst Opinion / 17 Jul 2024 / Daoud Jackson
In the context of global China-US decoupling, MENA consumers look set to benefit from deals which will bring Chinese content to the MENA market, with providers like Viu showing the potential success which can be achieved. As Chinese device manufacturers grow their market share in the Middle East, partnerships with existing content providers will become increasingly important, as will the MENA region’s potential as a centre for AI innovation from both the US and China.
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2025 Trends to Watch: TV & Online Video in Middle East & North Africa
Report / 11 Oct 2024 / Daoud Jackson
This report analyzes TV and online video trends in the MENA region in 2025. Market operators will need to incorporate new revenue streams, manage brand safety, and reinvent bundling strategies to continue to succeed.
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Pay TV & Online Video Forecast Report: Middle East and North Africa – 2024
Report / 20 Jun 2024 / Daoud Jackson
This report examines the online video and pay-TV market in the Middle East & North Africa. It provides an in-depth analysis of the market, its leading players and strategies, and factors shaping key markets such as Saudi Arabia and the UAE.
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The Analyst Team
Daoud Jackson
Follow AnalystSenior Analyst
Daoud Jackson leads Omdia's research on pay-TV and online video markets across the Middle East, Africa, Turkey, and India as part of the media and entertainment team. He also oversees advertising market coverage in MENA and India. Daoud delivers analysis of key regional and global developments through research interviews, financial modelling, and industry analysis.
Since joining Omdia in 2022, Daoud has presented at numerous industry events and received citations in international news coverage about the evolving media landscape. His research spans SVOD and social video platforms, changing seasonality patterns in MENA, emerging content trends, and successful monetization strategies for developing markets.
Daoud holds a master’s degree in global history from the University of Oxford. Before Omdia, he worked as an analyst at social listening company Brandwatch and as a research analyst at Nielsen covering the global publishing industry.
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