This third edition of the tracker compares direct retail, online, and wholesale SVOD subscription markets based on direct contacts. It includes online video aggregators across 29 markets, offering improved insights into SVOD bundling.
OM129541
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Bundling, 2014–30 Data
Part of a Collection
GO TO COLLECTION
SHOW LATEST
HIDE LATEST
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Online Video Intelligence Database
Data / 13 Aug 2025 / Irina Kornilova
This database includes the online video data from the TV & Online Video Database along with additional detail. Specifically, it additionally includes free trial estimates by market and multi-screen estimates by operator and market.
UPGRADE
OTT Video Bundling and Partnerships Tracker – 2Q25
Data / 30 Jun 2025 / Pål Karlsen
This tracker provides a summary of recent partnership deals signed between OTT companies and mobile, fixed, and pay-TV operators by type, date, and country.
UPGRADE
Non-telco Aggregation of SVOD: A Preliminary View of the Market
Report / 03 Mar 2025 / Tony Gunnarsson
This report quantifies the proportion of SVOD subscriptions that are coming from non-telco aggregators. The key services assessed here are Prime Video Channels, Apple TV+ Channels, and Roku, with an aggregated total for Others.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
More Content By Tony GunnarssonBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.