Vertical video formats created for mobile viewing have successfully driven the growth of short-form video, especially in the mobile-first region of Asia.
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Emerging Micro-drama Trend in Asia
Report / 25 Mar 2025 / Jun Wen Woo
The short-form video trend has evolved into the introduction of mini-dramas. This report provides a summary of and insights into key trends around the mini-drama video format.
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The Analyst Team
Jun Wen Woo
Follow AnalystSenior Analyst, TV & Online Video
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
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