Covers digital workplace startup funding from emerging vendors across 10 main categories, such as customer engagement, employee experience and productivity, collaboration, workplace automation, and so on, as well as related subcategories.
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Digital Workplace Technology Startup Investment Tracker – 2025
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The Analyst Team
Adam Holtby
Follow AnalystPrincipal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.
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Amanda Lee
Follow AnalystSenior Research Associate
Amanda provides research support for various research products, focusing on enterprise IT, as part of the Penang Research Operations team.
Amanda comes from the financial services industry, with years of experience in regulatory compliance and enhanced due diligence (EDD) research. Prior to joining Informa Tech, she worked in regulatory compliance for an investment management firm and was also a research supervisor at Refinitiv (an LSEG business). She holds a Bachelors degree in commerce (marketing and management) from Curtin University, Australia.
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