The Labor Day holiday weekend puts upside to August’s anemic growth, and there could be optimism in the expected year-over-year gain in retail volume, which is more than offsetting weakness in fleet deliveries. However, even if demand in August outperforms the forecast, it won’t be enough to shake the market from the period of very slow growth it has been trending in since Q1-2023 – that could mean more inventory control measures in the form of production slowdowns or increased market incentives.
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August U.S. Light-Vehicle Sales Tracking to Increased Volume, but Long-Time Low SAAR
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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