As automakers shift towards intelligent, connected, and software-defined vehicles (SDVs), the smart cockpit is increasingly pivotal in defining user experience, enhancing vehicle functionality, and driving competitive differentiation. To provide a comprehensive assessment of the progress and challenges faced by industry leaders, the Smart Cockpit Scorecard has been developed as the first-ever benchmark for the evolving automotive landscape in the smart cockpit era.
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Automaker's Smart Cockpit Scorecard 2024
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The Analyst Team
Elaine Chung
Follow AnalystSenior Analyst, Smart Cockpit
Elaine is a senior analyst with Informa Tech’s Automotive Group, covering the evolving landscape of automotive smart cockpits. Her role encompasses the examination of key areas, including Human-Machine Interface (HMI) design, advanced driver assistance systems (ADAS) integration, in-vehicle connectivity, user experiences (UX), and the impact of emerging technologies on the next generation of automotive interiors.
Before joining Informa Tech, Elaine served as a business development engineer at a European Tier 1 company where she led benchmarking and market trend analyses all with a focus on uncovering new business opportunities in the Japanese market. Her research covers various areas including software development, V2X communication, user experiences, and HMI aspects in ADAS.
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