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Advanced Automotive Intelligence Service

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AI Intelligence

The Omdia Advanced Automotive Intelligence Service covers the most critical topics for those at the forefront of automotive technologies. Areas of special research include how advanced sensors and semiconductors are enabling breakthroughs in Advanced Driver Assistance Systems (ADAS) and autonomous vehicles; the growth of the intelligent digital cockpit, with implications for everything inside the vehicle from instrumentation to infotainment; and how artificial intelligence is poised to push all these segments into a new age. Surveys, scorecards, and trackers offer a variety of perspectives into the cutting edge of automotive tech.

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Last Updated: 02 Jul 2025

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Smart Cockpit Tracker 2024

This report provides a comprehensive analysis of the smart cockpit market, focusing on North America. As the automotive industry undergoes a transformation, smart cockpits – powered by AI, voice assistants, in-cabin sensing, and immersive displays – are reshaping vehicle experiences. The North American market is seeing growth in premium and luxury segments, with expansion into mainstream models driven by consumer demand for advanced connectivity, safety, and infotainment systems.

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2024 Smart Cockpit Trends Survey Results

This report on the future of the smart cockpit outlines regional preferences and strategic approaches tailored to local market and regulatory conditions.

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Accelerating Smart Cockpit Innovation in China

A supportive regulatory environment is encouraging the development of advanced automotive-cockpit technology in China and transforming the intelligent-vehicle market there.

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How AI Is Transforming Vehicle Cockpits

Discover how AI models are transforming vehicle cockpits, enhancing user interaction and functionality with the latest technologies and industry collaborations.

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The analyst team
Glenn Sanders

Senior Analyst, Robotics & Autonomous Machines

Glenn Sanders
Maite Bezerra

Senior Principal Analyst, Software-Defined Vehicles

Maite Bezerra
Christie Schweinsberg
Christie Schweinsberg

Principal Analyst, Sustainability and Digital Economy

Christie Schweinsberg
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