Technology progresses but consumers are not yet convinced of the value! Insights from the Consumer Electronics Show (CES) reveal that connectivity, cloud computing and networking technologies, such as Auto Ethernet, are not just trends but foundational elements for the future of automotive technology, in particular Software-Defined Vehicles (SDVs). SDVs represent a significant transformation in how vehicles are designed and operated. They rely on complex system architectures that integrate onboard and cloud computing resources. Data is both a critical component and a valuable byproduct of SDVs, enabling personalized experiences and continuous improvement through over-the-air updates. 

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