This tracker looks at the Digital Economy Market in 2024, as automakers seek to monetize software through subscription fees for additional features and services. The subscription market in automotive could include not only the roughly 100 million new vehicles sold globally on an annual basis, but also vehicles already in operation that are software defined and have 4G or 5G connectivity. Selected subscription services, technologies, and market outlook are presented, along with recommendations for OEMs, suppliers and others engaged in this burgeoning sector.
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Digital Economy Market Tracker 2024
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The Analyst Team
Christie Schweinsberg
Follow AnalystPrincipal Analyst, Sustainability and Digital Economy
Christie is a Principal Analyst covering Sustainability and Digital Economy. She follows and analyzes topics pertaining to charging infrastructure, corporate sustainability goals, and subscription-based features in vehicles.
Prior to 2023, as an analyst covering electrification for Wards Intelligence, Christie wrote two reports on electrification: Putting the Charge in Electric Vehicles (2018) and Closing the Loop: Strategies Ahead for Reuse, Recycling of Li-ion BEV Batteries (2020). She explored batteries and battery-pack design in a series of projects in 2021. She is targeting an updated look at charging infrastructure in the US in 2023, in light of the Biden Administration’s plan to create a nationwide, 500,000-charger network.
Christie oversees the Wards 10 Best Interiors and UX awards and is a judge for the Wards 10 Best Engines and Propulsion Systems, and a contributor to the WardsAuto website. Prior to her current position, she was a Senior Editor for WardsAuto, covering Asian automakers, including Toyota, Honda, Nissan, and Hyundai.
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