Unknown is how many unit sales in June might be lost because of the attack. Not all affected dealers stopped selling vehicles and many that did have since resumed, often manually processing sales and finding alternative ways to deliver vehicles to customers. Another unknown is how many buyers might have switched to an unaffected dealer to make a purchase. The bright side is that any lost sales in June likely will be made up in July.
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June U.S. Light-Vehicle Sales Likely Reduced by Cyberattack
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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