CES highlighted the increasing importance of digital twin technology in the automotive industry, particularly in areas such as design, testing, simulation and feature deployment for vehicles. This article links this observation at CES with insights from joint research carried out late last year with Tolaga Research. This research tracked the development of automotive industry content around digital twin development trends and identified who the key players are. Digital twin adoption is rising in automotive, with a 76% CAGR in related online content since 2017.

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