Toyota’s connected-tech guru predicts automakers won’t make billions on subscriptions, at least not initially.
OM132024
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Toyota’s Basra on Subscriptions and Not Charging for Heated Seats
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Christie Schweinsberg
Follow AnalystPrincipal Analyst, Sustainability and Digital Economy
Christie is a Principal Analyst covering Sustainability and Digital Economy. She follows and analyzes topics pertaining to charging infrastructure, corporate sustainability goals, and subscription-based features in vehicles.
Prior to 2023, as an analyst covering electrification for Wards Intelligence, Christie wrote two reports on electrification: Putting the Charge in Electric Vehicles (2018) and Closing the Loop: Strategies Ahead for Reuse, Recycling of Li-ion BEV Batteries (2020). She explored batteries and battery-pack design in a series of projects in 2021. She is targeting an updated look at charging infrastructure in the US in 2023, in light of the Biden Administration’s plan to create a nationwide, 500,000-charger network.
Christie oversees the Wards 10 Best Interiors and UX awards and is a judge for the Wards 10 Best Engines and Propulsion Systems, and a contributor to the WardsAuto website. Prior to her current position, she was a Senior Editor for WardsAuto, covering Asian automakers, including Toyota, Honda, Nissan, and Hyundai.
More Content By Christie SchweinsbergBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.