Affordability continued to dominate the sales mix as gains in entry-price CUV and car segments more than offset downturns recorded in most other segments. While the SAAR and the daily selling rate were up, raw volume declined year-over-year due to April 2024 having one fewer selling day than in 2023. Sales in the first four months of 2024 totaled 5.1 million units, up 3% from January-April 2023’s 4.9 million.
OM132362
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U.S. Light-Vehicle Sales Trudge Along with Tepid Growth in April
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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