If the forecast holds firm, inventory will fall below the year-ago month for the first time in nearly three years. Less inventory could take pressure off automakers and dealers to limit price hikes by absorbing some of the higher costs caused by tariffs, if they remain in place. Conversely, it also means a higher mix of pricier vehicles on dealer lots and lower sales volumes – and automakers, at least for now, are more inclined to emphasize production cuts, not big discounts to consumers, to manage inventory in the face of weakening demand.
OM132709
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Pre-Tariff U.S. Light-Vehicle Sales Surge Continues in April, Sapping Dealer Inventory
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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