The Mobile and Embedded Memory Market Tracker provides a detailed analysis of the NAND and DRAM markets for smartphones, tablets, and other mobile and embedded devices.
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Mobile and Embedded Memory Market Tracker – 1Q25 Analysis
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NAND Market Tracker – 1Q25 Database
Data / 20 Jun 2025 / Claire Wen
The NAND market continues to see rising prices, with second-quarter shipments pulled in ahead of expected tariffs, but growing uncertainties are reducing visibility for 4Q25 demand.
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The Analyst Team
Makoto Ferguson
Follow AnalystSenior Research Analyst
As part of Omdia’s memory and storage team, Makoto is responsible for providing research, analysis, and forecasting of DRAM and NAND memory for mobile and embedded applications, as well as providing coverage of the NOR flash market. Makoto’s main research focus is on memory in smartphones.
Makoto was a senior data analyst on the forecasting and data analysis team for over six years, where she managed, built, and launched products including smartphone, mobile PC (notebook and tablet), and desktop monitor models. Prior to joining Omdia (formerly IHS Markit) in 2014, Makoto spent eight years at Sony Electronics working in product marketing for digital camera and TV products. At Sony, she also covered market trends for point-of-sale data and gained experience in supply chain and sales strategic/promotional planning.
Makoto holds a bachelor’s degree in business administration and commerce from Chuo University in Tokyo, Japan. She is fluent in Chinese, Japanese, and English.
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